November 18, 2014
Play Unlimited has today released its latest initiative to end the gendered marketing of toys – No Gender December.
No Gender December aims to ensure as many children as possible enjoy a Christmas this year without being subjected to the gender stereotypes perpetuated by toy companies and marketeers.
The site calls on visitors to take a pledge; publicly declaring their commitment to avoiding stereotypes while shopping for gifts for children this Christmas.
No Gender December also asks supporters to sign a petition to Australian politicians which calls on Members of Parliament and Senators to work towards legislating against the gendered marketing of toys to children.
“With an increasing focus on the damaging effects of gender stereotypes, it’s important for legislators to appreciate the impacts at an early age being made by the marketing of toys,” Play Unlimited co-founder Thea Hughes said.
“We are calling on politicians to stand by Australia’s support of the UN’s Convention on the Rights of the Child and legislate against the marketing of toys along gender lines.”
Ms Hughes said it was important for the Government to assist in the education of parents, carers and teachers on the impacts of this practice on children’s development.
December 14 has been marked as Playdate day with a series of Playdates currently being organised around the country in order for like-minded parents to come together in support of No Gender December .
Australian Greens spokesperson for women, Senator Larissa Waters, has thrown her support behind the initiative, with her Brisbane office hosting a Playdate.
“Out-dated stereotypes about girls and boys and men and women, perpetuate gender inequality, which can feed into very serious problems such as domestic violence and the gender pay gap,” Senator Waters said.
“I’ve established a Senate Inquiry into domestic violence in Australia, which has recently heard from women’s refuges and legal centres about the tragically high and increasing demand for their services.”
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