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No Gender December

No Gender December

November 18, 2014

Play Unlimited has today released its latest initiative to end the gendered marketing of toys – No Gender December.

No Gender December aims to ensure as many children as possible enjoy a Christmas this year without being subjected to the gender stereotypes perpetuated by toy companies and marketeers.

The site calls on visitors to take a pledge; publicly declaring their commitment to avoiding stereotypes while shopping for gifts for children this Christmas.

No Gender December also asks supporters to sign a petition to Australian politicians which calls on Members of Parliament and Senators to work towards legislating against the gendered marketing of toys to children.

“With an increasing focus on the damaging effects of gender stereotypes, it’s important for legislators to appreciate the impacts at an early age being made by the marketing of toys,” Play Unlimited  co-founder Thea Hughes said.

“We are calling on politicians to stand by Australia’s support of the UN’s Convention on the Rights of the Child and legislate against the marketing of toys along gender lines.”

Ms Hughes said it was important for the Government to assist in the education of parents, carers and teachers on the impacts of this practice on children’s development.

December 14 has been marked as Playdate day with a series of Playdates currently being organised around the country in order for like-minded parents to come together in support of No Gender December .

Australian Greens spokesperson for women, Senator Larissa Waters, has thrown her support behind the initiative, with her Brisbane office hosting a Playdate.

“Out-dated stereotypes about girls and boys and men and women, perpetuate gender inequality, which can feed into very serious problems such as domestic violence and the gender pay gap,” Senator Waters said.

“I’ve established a Senate Inquiry into domestic violence in Australia, which has recently heard from women’s refuges and legal centres about the tragically high and increasing demand for their services.”

Post By Toy Storyteller (10 Posts)

Website: → Play Unlimited



  1. Treens says:

    So this month we cant be our natural self, I am female and nothing is going to stop this stupid idea of being genderless. My son naturally likes their trucks and train sets, my daughter will play with cars but always goes back to her favourite dolls, its just a natural thing for many many years so get over yourself with this No Gender December utterly dumb !

  2. No stereotypes in my range, shop without gender steteotype prompts.

  3. Kids who see domestic violence are more likely to be affected by it when they’re older. Parents are the greatest influence on their kids, not their toys.

  4. Shaun says:

    I am 100% opposed to what you are doing

  5. Why do minority groups like you insist on peddling your garbage. Please for the sake of normal Australians, get a real job. For once I agree with our PM…”let boys be boys, let girls be girls”. As for linking it to domestic violence…do me a favor…

  6. CDA says:

    Thank you for making leftist look yet more ridiculous.

  7. Aaron says:

    I’m often astounded at how small-minded and linear Australians can be in their thinking. There’s some good examples in the comments above. While the rest of the world takes the issue and impacts of gender stereotyping seriously, we fall behind and remain in the 1950s. Evolve; your children’s future will benefit.

  8. […] latest example of many of the ridiculous attempts to de-genderise the population borders on offensive. The concept […]

  9. Jon says:

    I and EVERYONE I have spoken to about this totally opposed to this stupidity. It baffles me that there are people who think this gender neutral rubbish is good for children.
    How this can be linked to domestic violence is utterly mind boggling. There is a lot of biased science and opinion connected with this campaign and a underlying agenda to destroy families and eliminate absolute norms from society.
    God help us.

  10. Paul says:

    There are millions of children worldwide suffering from malnutrition and you are complaining about gender stereotyping – such a “first world problem”.
    Try campaigning for something that actually matters

  11. GNB says:

    Aaron – I find it astounding that gender stereotyping can be considered an issue of any relevance except for the latte sipping left wing looneys wishing to socially engineer the masses. Evolve ? You mean confuse the next generation!

  12. […] minor party’s gender spokeswoman has endorsed the ‘No Gender December’ campaign, set up by grassroots group Play Unlimited, which calls on retailers to stop using […]

  13. Kylie says:

    Please keep going with your campaign. All you are asking for is for parents to be open to giving kids access to all types of toys and for retailers to help them. I cannot see what is so controversial about that.
    I have girls but I always look in the boys section too. Sometimes I see something I think they will like but I always rip the ‘for boys’ tag off first before I give it to them.
    Why do I care about this topic? I care because I was one of those girls who often wondered if I was ‘ok’ because I loved playing with toys from the boys aisle and liked few from the girls aisle.

  14. Why don’t you take your liberal ideas and go procreate with yourself?

  15. Amy says:

    If the comments here are anything to go by, your campaign is going in the right direction. This is evidenced based and even the UN agrees that gender stereotyping is harmful. Removing gender from toys will certainly not harm anyone and has the potential for good- so why complain about it? If there was even a tiny chance removing gender from toys would lead to greater equality, why not take it!

  16. Cindy Renate says:

    Gracious, such a backlash against offering a wider selection of toys to children? Children are not naturally drawn to particular toys. They are however, naturally drawn to self-socialise with those of the same sex. This means if a large percentage of little girls wear Frozen dresses and play with pet shop toys, more are likely want to follow suit. By not offering a broader selection we are shaping and limiting them. It makes me weep when I hear of highschool girls saying they are not naturally good at science and math. How about we make science and math more fun for very young girls? Less Lego Friends please and more Technical Lego.

  17. Hermaphrodite


    (1) An organism (plant or animal) having both male and female reproductive organs.

    Learn what a word means before you use it in your weak attempt to diminish a good cause. Gender fluidity and being a Hermaphrodite are completely separate terms.

  18. […] awareness campaign called No Gender December, which warned parents that giving daughters toys like Barbie Dolls can perpetuate gender […]

  19. […] awareness campaign called No Gender December, which warned parents that giving daughters toys like Barbie Dolls can perpetuate gender […]

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